LITTLE ROCK (6-30) – The expansion of digital content from the Arkansas Department of Transportation (ARDOT) continues with their new YouTube channel.
The Department’s YouTube channel (https://www.youtube.com/myardot) will livestream Press Conferences, Highway Commission Meetings, and other important events.
“We’ve always offered videos through Vimeo, and we’re not going to abandon that platform, but we also wanted to take advantage of the popularity and livestreaming capabilities of YouTube,” said Dave Parker, the Department’s Public Information Officer.
Additionally, the channel hosts videos that explain different services such as IDriveArkansas, discuss public service announcement events such as Work Zone Awareness Week, advertise career opportunities, and anything else the public might find useful and informative.
In February, the Department added a second Twitter channel (@IDriveArkansas) dedicated to traffic information and answers. The original Twitter channel (@myARDOT) now focuses on other aspects of the Department’s responsibilities and messaging.
The Department launched a new version of their website (ARDOT.gov) in March that includes new features to help users navigate the site quickly and easily. The work spent on the new website has already proven worthwhile; it won two awards at the 2021 Communicator Awards and 2021 Hermes Creative Awards in June.
The Department’s other traditional digital offerings of Flikr and IDriveArkansas of course remain and will continue to be updated, maintained, and improved.
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Contact: Krista Guthrie
NR 21-204
June 30, 2021